What is the Customers tool?

The Customers tool gathers and organises important customer information in one place, allowing you to easily keep track of anyone who has interacted with your website.

It automatically collects data from customers who:

Place an order through your store.
Submit a form on your website.

This information typically includes names, email addresses, and other contact details. It can be very useful for managing customer relationships, whether it's for tracking their orders, sending notifications or promotions, or even building a mailing list for future marketing efforts.

The Customers tool allows you to filter customer data based on the source. For example, you can view only customers who purchased a product, or those who have consented to receive marketing communications. This makes it easier to target and manage specific groups of customers.

Additionally, the 'Customers' tool offers several important features:

Export customer lists: You can export filtered lists of customers directly to your computer for further use or analysis.
Anonymise customer information: If a customer requests to have their data anonymised, it allows you to comply by removing personally identifiable information.

These features make it easier to manage your customer data in a compliant and efficient way.